Vans
Role Creative & Art Direction
2020
Project: VansElmore Surfboards Collection

This project was a blast to work on, especially since Troy and I are die-hard Bruce Brown fans—Endless Summer and On Any Sunday are staples in our homes. Teaming up with legendary surf filmmaker and composer George Trimm was a natural fit.

I collaborated with George Trimm on the storyline and directed the film’s look and feel, shaping the creative across digital, retail, and wholesale channels.



Main Video





Branding

To give the campaign a ’60s feel, I created a custom typeface by screen printing and scanning the Vans brand font. With eight alternates per character, it became a key element of the campaign.



Photography / Video Stills




My Polaroids





Credits

George Trimm (Film / Edit / Score)
Lucrecia Burch (Digital Photos)
Jordan Minardi (Analog Photos)


©2025

minardijordan@gmail.com