Vans
Role Creative & Art Direction
2022 Present
Project: Pipe Masters

A huge Mahalo to Pipeline, Hawaii, the lifeguards and water safety teams for keeping everyone safe, the locals and natives for their generosity in letting us host this event, and to the surfers, photographers, and filmmakers who risked it all at every contest to put on an unforgettable show.

Creative Direction
Art Direction
Design Brand Identity


Pipeline = Everything




Logo Mark


The logo draws inspiration from Pipeline's three reefs, also reflecting the 1st, 2nd, and 3rd place standings in the contest. The sunset is accurate for that time of year. I wanted the design to resonate with those who know and appreciate that wave.
 


Artwork for 2024

Artist: M. Fatchurofi



Creative Executions





On-Site Design




Various Branding





Content with Stab







Credits: 


The North Shore Community
The North Shore Lifeguard Association
Uncle Kimo and Kanaka Solutions
Jodi Young
Stab
Pulu.life LLC
Eddie Rothman
Kū’i’o’okalani Young @kuioyoung
Anthony Acosta @aacostaa
Brent Bielmann @brentbielmann
Christa Funk @instaclamfunk
Jimmy Wilson @jimmicane
Andy Woodward @andywoodward
Art Saafari @artofoto
Jono Gaughan




©2025

minardijordan@gmail.com