2022
This project began with an iconic logo—something timeless, flexible, and unmistakably Pipeline. The branding became a foundation for all future creative, setting the stage for one of the most important contests in surfing history. A huge mahalo to Pipeline, Hawai‘i, the lifeguards and water safety teams, the locals for their generosity, and the surfers, photographers, and filmmakers who risked it all to make each event unforgettable.
Pipeline = Everything
Logo Mark
The logo draws inspiration from Pipeline's three reefs, also reflecting the 1st, 2nd, and 3rd place standings in the contest. The sunset is accurate for that time of year. I wanted the design to resonate with those who know and appreciate that wave.
Artwork for 2024
Artist: M. FatchurofiCreative Executions
On-Site Design
Various Branding
Content with Stab
Credits:
The North Shore Community
The North Shore Lifeguard Association
Uncle Kimo and Kanaka Solutions
Jodi Young
Stab
Pulu.life LLC
Eddie Rothman
Kū’i’o’okalani Young @kuioyoung
Anthony Acosta @aacostaa
Brent Bielmann @brentbielmann
Christa Funk @instaclamfunk
Jimmy Wilson @jimmicane
Andy Woodward @andywoodward
Art Saafari @artofoto
Jono Gaughan