2024
The Crosspath is Vans’ new versatile shoe, built for everything from city streets to mountain peaks. It got its name for being the perfect intersection of style and functionality truly being that all-in-one travel friendy shoe for our athletes on the go. For launch, we teamed up with our riders to highlight its versatility in their everyday lives. With the tagline "Always Ready," we kicked off a year-long global campaign across Tokyo, Paris, Newfoundland, London, Byron Bay, Montreal, and San Francisco, showcasing the shoe's all-terrain, all-style appeal.
I had the privilege of collaborating with incredible talent worldwide. Here are some of my favorite pieces from this project.
Campaign Branding
Elevated Studio Direction
Video Direction
Photo Direction (Tokyo)
Photo Direction (Paris)
Print Ads
Photo Direction (Newfoundland)
Photo Direction (Newfoundland)
Photo Direction (Australia)
Photo Direction (San Francisco)
Photo Direction (San Francisco)
Print Ads
Credits
Max RubinsRlswyze
Othello Grey
Oli Gagnon
Harry Hagan
Mikaela Kautzky
Ryan Heywood
Wade Carroll
Mike Pham
Jono Gaughan