2024
The Crosspath is Vans’ most versatile shoe—designed for everything from city streets to mountain peaks. Acting as a silhouette for product evolution, it grew over two years with features like GORE-TEX, Vibram, and Speedlace, becoming an apex shoe that served our athletes and attracted customers alike.
The campaign reflected Vans’ ethos: a creative exchange where athletes push us to innovate, and we build tools that fuel their Off The Wall lifestyle. With taglines like “Always Ready” and “Going Further,” the global launch spanned Tokyo, Paris, Newfoundland, London, Australia, Montreal, San Francisco, and Hawaii—showcasing the Crosspath’s all-terrain, all-style appeal.
Elevated Studio Direction [Teaser]
Campaign Branding
Print Ad Direction
Print Ad Direction
Photo Direction (Surf)
Photo Direction (Surf)
Video Direction
Photo Direction (Snow)
Photo Direction (Snow)
Video Direction
Photo Direction (Tokyo)
Elevated Studio Direction
Photo Direction (Paris)
Photo Direction (Newfoundland)
Photo Direction (Newfoundland)
Photo Direction (Australia)
Photo Direction (San Francisco)
Photo Direction (San Francisco)
Credits
Max RubinsKū’i’o’okalani Young
Sam Smith
Rlswyze
Othello Grey
Oli Gagnon
Harry Hagan
Mikaela Kautzky
Ryan Heywood
Mike Pham
Wade Carroll
Beau Roulette
Jono Gaughan