Vans
Role Creative & Art Direction
2024 2025
Project: The UltraRange 2.0
 
Another adventure with the Vans Surf Team—this time from the city streets to the shores of New York—spotlights the latest evolution of the UltraRange. We spent a few days linking up with friends, capturing the campaign while keeping an eye on the forecast. When the swell hit, we scored—epic waves in NY are a rare treat. I directed the narrative and collaborated closely with Vivian and her team to bring it all to life, focusing on the shoe’s performance and versatility. At the heart of the story is a simple truth: our athletes are always on the move, and they need gear that moves with them.



Video Direction 





Photo Direction





BTS




Creative Executions




Photo Direction (Elevated Studio)





Photo Direction (Studio)




Credits

Max Rubins
Maximilian Kurzweil

Vivian Kim
Beau Roulette
Thomas Lodin

©2025

minardijordan@gmail.com