2024
Another adventure with the Vans Surf Team—this time from the city streets to the shores of New York—spotlights the latest evolution of the UltraRange. We spent a few days linking up with friends, capturing the campaign while keeping an eye on the forecast. When the swell hit, we scored—epic waves in NY are a rare treat. I directed the narrative and collaborated closely with Vivian and her team to bring it all to life, focusing on the shoe’s performance and versatility. At the heart of the story is a simple truth: our athletes are always on the move, and they need gear that moves with them.
Video Direction
Photo Direction
BTS
Creative Executions
Photo Direction (Elevated Studio)
Photo Direction (Studio)
Credits
Max Rubins
Maximilian Kurzweil
Vivian KimBeau Roulette
Thomas Lodin