2024
The Vans Surf Team joined us in New York for the latest UltraRange campaign. We chased a rare swell and captured how the UltraRange—built for style and function—fits right into city life and surf life alike.
I directed the narrative and partnered with Vivian Kim and her team to highlight the shoe’s evolution, versatility, and performance. At its core, the story reflects a simple truth: our athletes are always moving, and their gear has to move with them.
Video Direction
Photo Direction
Social Post (16.8M+ Organic Views)
BTS
Creative Executions
Photo Direction (Elevated Studio)
Photo Direction (Studio)
Credits
Max Rubins
Maximilian Kurzweil
Vivian KimBeau Roulette
Thomas Lodin