2024
The Vans Surf Team joined us in New York for the latest UltraRange campaign. We chased a rare swell and captured how the UltraRange—built for style and function—fits right into city life and surf life alike.
I directed the narrative and partnered with Vivian Kim and her team to highlight the shoe’s evolution, versatility, and performance. At its core, the story reflects a simple truth: our athletes are always moving, and their gear has to move with them.
Video Direction
Photo Direction
BTS
Creative Executions
Photo Direction (Elevated Studio)
Photo Direction (Studio)
Credits
Max Rubins
Maximilian Kurzweil
Vivian KimBeau Roulette
Thomas Lodin