Vans
Role Creative & Art Direction
2023

Project: What’s The Call?

Shot during peak winter on the North Shore with the Vans Surf Team, this film was built from unused Triple Crown footage and reimagined as a tribute to the privilege of being welcomed there. I directed the story, interviews, score, and branding, shaping a piece that both celebrates the North Shore and highlights the diversity of the Vans Surf Team.



The Film: 
 




Branding


The film’s title cards and palette were inspired by the North Shore itself—sun-bleached posters with faded colors and weathered ink, echoing years of salt, sun, and exposure.

 


Poster






Credits

Guillem Cruell
George Trimm
The North Shore Community
The North Shore Lifeguard Association
Uncle Kimo and Kanaka Solutions
Jodi Young
Cameron Verbuff
Jimmy Wilson
Ana Romanio
Guilia Avila
Ryan Ell

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minardijordan@gmail.com